The Global On the go Breakfast Market was estimated at US$ 1,404.0 Million in 2016 projecting a CAGR of 5.17% during the forecast period from 2017-2025, according to new report published by Coherent Market Insights. On the go breakfast is instant and convenient breakfast that require less or no processing or cooking. They have convenient packing, which can be easily carried and consumed while travelling. Fast paced lifestyle of the consumers coupled with increasing population of working women in emerging economies are some of the key factors for high demand of on the go breakfast products.
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Key Trends and Analysis of the on the go breakfast market:
Breakfast cereals is the largest segment in on the go breakfast market as they come in variety of options and flavors. They are a source of fibers, vitamins, and minerals with low sugar, salt, and fat content. The ease and nutritional benefits associated with breakfast cereals makes them the dominant segment.
Online channel is the fastest growing channel of distribution, owing to increasing use of digital technology and smart phones. However, supermarkets and hypermarkets are commonly preferred by consumers forming the largest market share.
Significant demand for food items with high fiber and protein content among the consumers, which allows them to stay active and healthy in modern lifestyle has paved the way for on the go breakfast products significantly.
